The Problem With Big Data

For better or worse, the following rant is so true. Whether executed in the large or the small, "big data" does not matter if your organization refuses to see the results of data analysis.

In addition, I agree that simply dumping data in big piles and then performing analysis on it will not lead to any insight into topics outside the domain of the data. That idea seems obvious but it often gets lost when people get all excited about big data.